One of the best ways to market yourself and grow your business is through social media. Social networking sites, like Facebook, Twitter, and Google Plus, are growing exponentially, and they are great ways to acquire a targeted audience that is more likely to be interested in your services as a mobile DJ. Social media has changed the way we interact with each other, and businesses are profiting from the increased exposure and the interaction with customers on a regular basis. In fact, if you are not already on social media already, you might be getting left behind.
The Impact of Social Media
Social media is a surefire way to reach more potential customers because a large number of people already use these sites. Facebook boasts over 1 billion users while YouTube, a video sharing site, has over 800 million users. Large numbers of people are using other social media sites like Google Plus, Twitter, LinkedIn, Pinterest, and Tumblr. With these huge numbers of people on social media sites, there is an incredible potential to expand your business using these sites to brand yourself, keep others updated on your services, and offer special promotions. The possibilities to grow your service as a mobile DJ are almost unlimited through social media.
Social media is changing the way people live their lives. Instead of contacting people or customers through phone or email, businesses can now interact with them instantly through social media. Moreover, customers are more to follow your social media updates instead of looking at your websites. Social media is extremely prevalent, and over half of users just on Facebook check it daily. Studies have also shown that people on social media are more likely to buy products and services than those who do not use it. Plus, over half of people that use social media are more likely to use the same brands and services that their friends do.
Expanding Your Services Through Social Media
People who offer a particular service are constantly finding new ways to use social media. They use social media to offer special discounts, update customers on their service and important events, respond to inquiries, and provide value to their customers. People who are happy with your service are more likely to share it with their friends and family through social media. Another large advantage of social media is also that most of these tools are free to use. It is a cost-effective way to advertise and market your services. In addition, businesses that use social media are more likely to see an increase in traffic to their websites, and social media also helps to establish your reputation as a professional DJ.
The Most Popular Social Media Sites
You might be wondering which social media sites are mostly likely to help you grow your DJ services. Here are a few popular social media sites:
Facebook – Facebook is one of the most popular social media sites because it is easy to use and keep people up-to-date on what is happening. Users can not only post status updates that others can comment on or like, but they can use post videos, photos, and links.
Twitter – Twitter is a micro-blogging service in which users post updates and links to photos, videos, and websites. Twitter also offers the use of hashtags and promotes certain topics are that popular. However, Twitter is limited because you are only allowed 140 characters for each tweet.
Google Plus – A growing rival to Facebook, Google Plus offers some of the same features including the ability to post updates and share all kinds of media. The site also offers the ability to include friends and family in different circles depending on what you want to share with them.
YouTube – This video sharing site is popular all over the globe, and several famous celebrities and musicians have gotten their start from being YouTube sensations. YouTube is one of the best sites to upload your own videos.
Other Tools For Using Social Media
People that have their own business often shy away from social media because it takes time and effort to keep their sites constantly updated and reply to customers in a timely manner. However, there are tools available that allow you to update a variety of social media sites all at once. Software like TweetDeck and HootSuite allow you to update and manage multiple social networks at once. They work with social media like Facebook, Twitter, and LinkedIn. They can be downloaded onto your personal computer or your mobile device.
Social media is extremely common these days, and it is advantageous to make the most of these tools for expanding your business and reaching new customers. Social media not only helps you keep in touch with your customers but it lets the customers interact with you and share information about your DJ services with their friends and family. Social media holds an almost unlimited potential to grow your targeted audience and increase your brand recognition.